Gearfire: Helping Businesses Manage Omni-Channel Sales
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Gearfire: Helping Businesses Manage Omni-Channel Sales

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Eric Wille, Director of Retail Product Management, GearfireEric Wille, Director of Retail Product Management
It has become essential for retailers to provide a seamless omni-channel buying experience to the customers. However, the question that still bothers retailers is: how to handle both online and in-store sales? Gearfire has answered the call by tying together a robust point of sale solution and ecommerce platform that has helped thousands of retailers increase their sales online.

With a focus on Firearms and Outdoor Sports Retailers, the company has designed AXIS Point Of Sale that helps the clients who require a single system to manage their in-store and online sales. Through the solution, Gearfire works with manufacturers and distributors to provide over $1 billion in streaming inventory for customers. This enables retailers to setup smart AutoOrder™ functionality. “Beyond that, our integrations with technology partners like ActiveCampaign and CityGro ensure customer retention and marketing effortlessly tie into the core AXIS system,” says Eric Wille, the Director of Retail Product Management at Gearfire.

AXIS Point Of Sale is the only POS built for the shooting sports and outdoor industries. While most retailers are using white-labeled solutions or one-size-fits-all packages, AXIS POS provides the software and integrations necessary right out of the box.

Our integrations with technology partners like ActiveCampaign and CityGro ensure customer retention and marketing effortlessly tie into the core AXIS system

“We are the only ATF (Alcohol Tobacco and Firearms) approved solution that can store and handle electronic 4473 forms,” mentions Wille. AXIS POS also provides membership and scheduling services, AutoOrder functionality, and live streaming inventory from over ten distributors.

Rapid Fire Arms—a firearms and firearms accessories provider in the pacific northwest—found AXIS Point Of Sale and knew it was the right fit for their business just after launching in 2008. By leveraging its electronic storage of 4473s and utilizing eCommerce API, Rapid Fire Arms reduced their overhead while improving customer experience.

With its state-of-art POS solution, Gearfire has carved a niche in the industry. With over 30 percent growth in 2020, the company is confident that 2021 will shape up to be another solid year. “We have processed over 6.6 million transactions and are all set to make an even larger splash this year,” informs Wille. Gearfire is working hard to provide retailers with the ability to offer financing from within the platform itself. The company is excited about this integration, will be releasing more feature sets as they get closer to launch. They are also dedicated to expanding their ecommerce integrations and are continuing to look for technology partners that can help customers succeed.
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Company
Gearfire

Headquarters
Scottsdale, AZ

Management
Eric Wille, Director of Retail Product Management

Description
With a focus on Firearms and Outdoor Sports Retailers, the company has designed AXIS Point Of Sale that helps the clients who require a single system to manage their in-store and online sales. Through the solution, Gearfire works with manufacturers and distributors to provide over $1 billion in streaming inventory for customers. This enables retailers to setup smart AutoOrder™ functionality. AXIS Point Of Sale is the only POS built for the shooting sports and outdoor industries. While most retailers are using white-labeled solutions or one-size-fits-all packages, AXIS POS provides the software and integrations necessary right out of the box