Greg Lisiewski, Founder & CEO
A renowned and progressive specialty retail store in the Northwest with both offline and online stores that created quite a buzz in the retail arena with customers flocking in all seasons looked forward to offering a couple of exciting “financing” deals during the peak season. Being a significant sized business, the retail company could have signed a deal with any big bank, but the complex labyrinth of processes that organizations have to go through while managing credit relationships with large banks was a major deterrent. Besides, being omnichannel, they strived hard to render equal business excellence online as well as offline, which the big banks couldn’t provide for. Maneuvering their way out of the dilemma, the organization chose to partner with Blispay—a financial technology company offering best-in-class POS solutions—and were thrilled with their services and products. “We bring an extremely modern experience to merchants tailored for all of their channels, empower them with financing as a selling tool in stores without encumbering them with multiple credit card application processes, and also open up their online channels,” explains Greg Lisiewski, Founder and CEO of Blispay.
While incumbents in the POS financing space often invest their resources in big-box stores and margin-rich verticals, Blispay has narrowed down its focus on small and mid-sized businesses. Providing state-of-the-art self-financing solutions to both newer entrants in the retail arena for their online stores and brick and mortar retailers, Blispay has carved its own niche in the POS market. “Our value proposition lies in the fact that we offer an effective financing tool that helps merchants drive incremental sales, operating over the VISA payment network, without any technical integration,” explains Lisiewski. The only thing that merchants need to do is ensure that their customers are aware of the value of financing that is now available to them—no payments, no interests on all purchases over $199 if paid within a tenure of 6 months with an added benefit of two percent cashback on all purchases.
VISA makes us unique in the POS financing space and we adopted the unique approach of innovating on top of an existing payment network not next to it
Blispay’s customer onboarding is exceedingly simple, ensuing after a discussion with merchants on the compelling value proposition and a light-weight merchant agreement stating the basic rules. Following that, depending on the prospective company channel—online, offline, or both—Blispay provides the requisite financing materials to them. If a store runs online, Blispay assists them with digital assets and contents for all their channels, even their social channels. Blispay ever works in analog channels like catalogs, circulars in Sunday papers, or radio spots. Companies with physical stores require minimal training before they are set up on the Blispay system. The application process is seamless, convenient, and secure whereby for consumers can apply for Blispay from their phone if they are in the store or from their desktops at home. Merchants, on the other hand, can effortlessly process the Blispay applications in a similar manner of processing VISA. “VISA makes us unique in the space and we adopted the unique approach of innovating on top of the existing payment network not next to it,” says Lisiewski. “By building and innovating on top of VISA we are able to not only make that first transaction exceedingly clean and simple for the merchant and the consumer, but also enable consumers to carry our value proposition anywhere they want to shop, which is anywhere VISA is accepted.”
In the forthcoming years, Blispay intends to expand and create more value for merchants through enhanced financial programs catering to customers and merchants with diverse needs. Lisiewski says, “Aggregating data and insights from our current solution, we plan to introduce more proprietary self-financing assets to both merchants and consumers.”